Many start-up businesses are looking for guidance on what to budget for identity development and marketing materials. The following is designed to provide an overview of costs to consider:
Logo: we typically offer an identity package that includes design of logo, business card, envelope, letterhead, and HTML e-newsletter header for around $1,800. Add $600-$800 if you need a name generated. Printing costs are not included and are dependent on quantities.
Exterior signage: $900 for design and interaction with sign company.
Print ad: $950 with resize costs averaging $75 thereafter.
Pocket Folder: With insert page, typically $2,500 through final art. Does not include printing.
Sales Sheet: $850 for first sheet design.
Tags: budget, costs, identity package, marketing materials, start-up business