Client Lisa Ellis with A New Yarn is in the news big time! She was recently featured in the Springfield Business Journal, then interviewed live on air by Sonya Kullman on KSFX April 15, 2010. 417 Magazine will be highlighting her store in the July issue. Sugar PR efforts hard at work!
Tying It All Together
Putting Springfield in the Driver’s Seat
60/65 Development web site has received more than 6,000 votes since it launched in March 2010! Thanks to all the folks in the community who have taken time to go online and tell us what restaurants and retailers they want to see in Springfield. Great green space ideas! Tell your friends to go online and vote: www.6065development.com Thanks to Rob Murray for collaborating with Sugar on an unprecedented community web site for this new development.
Word on the Street (or the Ranch)
Sugar worked with 417 Magazine to gain coverage for our client the Big Horn Ranch n the March 2010 “Quick Trips” section.
Ribbons & Bows
Sugar worked with Director of Sales and Marketing at Kelby Creek to promote awareness of the Nixa Chamber Ribbon Cutting Ceremony to celebrate the official opening of Kelby Creek to the community. Nixa officials said it was the biggest turnout for a ribbon cutting they had ever seen.
For Our Start-ups
Many start-up businesses are looking for guidance on what to budget for identity development and marketing materials. The following is designed to provide an overview of costs to consider:
Logo: we typically offer an identity package that includes design of logo, business card, envelope, letterhead, and HTML e-newsletter header for around $1,800. Add $600-$800 if you need a name generated. Printing costs are not included and are dependent on quantities.
Exterior signage: $900 for design and interaction with sign company.
Print ad: $950 with resize costs averaging $75 thereafter.
Pocket Folder: With insert page, typically $2,500 through final art. Does not include printing.
Sales Sheet: $850 for first sheet design.
In the Presence of Greatness :)
Russ Holland of Sugar Design Studio was selected to speak at the 3rd Annual Self-Employment in the Arts OzArts Conference, sponsored by the EdwardJones Center for Entrepreneurship and Innovation at Drury University in Springfield, Missouri.
Bringing Home the Gold (and Silver)
Sugar was awarded two Gold Addy’s and five Silver Addy’s on February 20, 2010. Thank you to our clients who allow us to produce award-winning work. The beautiful Ella Weiss web site and the vehicle wrap for the Big Horn Ranch received the Gold Addy’s and will then move on to the regional competition.
2010 - Starting the Year Off Right
Sugar has been selected as the PR and design partner for the Springfield-Greene County Regional Health Commission. The goal of the Commission is to lead in the development of a healthcare solution to aid our more than 40,000 under or uninsured residents.
Kelby Creek - Dec. 2009
Sugar collaborated with client Kelby Creek to author an advertorial that ran in the Christmas Day edition of the Springfield News-Leader, which directly resulted in the sale of a lot just a few weeks later. The client was thrilled with the ROI on this marketing investment.
03|22|2009
Break out the power tools and get creative. For the second year in a row, Russ was asked to create a sculpture or something out of a retired bowing pin to benefit Big Brother Big Sisters of the Ozarks. This year it seemed fitting for function to follow form. Russ was inspired to create a classic Midwestern bird house, complete with a Missouri licence plate topper and copper entrance. All pins were featured at the 24th Annual Bowl For Kids’ Sake and Auctioned off online.