For years, Springfield Catholic Schools operated under the radar, never publicizing their many outstanding achievements. With the knowledge that area families are looking for a challenging yet rewarding academic environment with Catholicism as the foundation, we created a new face for the system. As a result, the central office web site now offers alumni an opportunity to connect online. The new high school site now serves not only as a recruitment tool, but also as a comprehensive parent and student resource that minimizes paper and enhances efficiency. The Irishwear online store helped begin to facilitate sales for the booster club and the four new k-8 sites fostered a more seamless site experience while connecting parents and teachers. Finally, new print advertising, brochures and fundraising materials communicated the quality of the system and drove recruitment and fundraising efforts.