Sugar Design Studio is very experienced in brand design, brand planning, ID design, and logo design. Logo design is often the easiest way to jump into an ID or brand, so we like to put a lot of effort into the logo. Branding and ID don't stop at the logo though! We like to build 'brand style guide' books in order to provide guidance on any materials that follow the logo. A brand can be built or broken on a color scheme, and how well it is maintained. We try to always include color breakdowns for all uses, including CMYK, RGB, PMS, and HEX. More important than the breakdowns are the included restrictions for how to use the logo in a one color application, in black and white applications, and in reversed applications.