Brand Refresh

HondaDon Wessel Honda | Brand Refresh

About Project

After 50 years as Springfield’s Honda dealership, Don Wessel was ready for a branding refresh. We took a cue from their existing strong message of legendary service. As a result, we created a new icon that matches their “blue ribbon” quality, and most of all, their solid reputation and lasting legacy. Guided by a fresh, clean design, we were able to update their look for a number of materials, from their car tags to their billboards.

Project Details

Date: 2014 – continuing
Client: Don Wessel Honda
Scope: Branding, Print

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