City Butcher | Brand Identity
When the owners of City Butcher opened their dream restaurant in 2014, they needed a strong brand identity. To tell the story of what their artisan butcher shop and eatery was all about, we went for a design that is as simple and clean as their legendary barbecue. We added versatile elements to reflect a brand that serves many purposes.
In 2016, City Butcher expanded to a downtown location called CB Social House. For this expansion’s brand identity, we focused on conveying a the higher-end dining experience. It’s become one of Springfield’s hottest culinary locations. CB Social House is conjoined with the City Butcher Downtown Market, a full service butcher. CB Social House is conjoined with the City Butcher Downtown Market, a full service butcher.