City Butcher | Brand Identity

Brand Identity

About Project

When the owners of City Butcher opened their dream restaurant in 2014, they needed a strong brand identity. To tell the story of what their artisan butcher shop and eatery was all about, we went for a design that is as simple and clean as their legendary barbecue. We added versatile elements to reflect a brand that serves many purposes.

In 2016, City Butcher expanded to a downtown location called CB Social House. For this expansion’s brand identity, we focused on conveying a the higher-end dining experience. It’s become one of Springfield’s hottest culinary locations. CB Social House is conjoined with the City Butcher Downtown Market, a full service butcher. CB Social House is conjoined with the City Butcher Downtown Market, a full service butcher.

Project Details

Date: 2014
Client: City Butcher
Scope: Branding, Print, Packaging

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Visit CB Social House’s Site
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