Mother’s Brew Co. | Brand Design
It’s hard to believe, but the beloved Springfield-area Mother’s Brewing Company was only a dream just a few years back. Luckily, we had the great fortune of being able to take part in the concepting of this locally-iconic brand design.
As it blossomed from a big idea into a full-fledged business with its own iconic personality, we worked to provide branding, packaging, and site programming. The result? Well – we’ll let Mother’s do the talking.
Date: 2012 – 2016
Client: Mother’s Brewing Company
Scope: Branding, Packaging, Print
Galloway Grill | Restaurant Branding
The owner of Galloway Grill is an entrepreneur with a lot of passion for his restaurant. When Galloway Grill moved to its current railroad-side location, we helped him renew this former tavern and pool room’s brand to fit its new location and friendly saloon style. We added just enough distress so that the feel is rustic but not run down, reflecting the restaurant’s “come as you are” attitude. We paired it with the perfect color palette to remind customers that they’re taking part in Springfield’s history when they sit down to a meal at Galloway Grill.
Date: 2013
Client: Galloway Grill
Scope: Branding, Print, Web
Visit website
City Butcher | Brand Identity
When the owners of City Butcher opened their dream restaurant in 2014, they needed a strong brand identity. To tell the story of what their artisan butcher shop and eatery was all about, we went for a design that is as simple and clean as their legendary barbecue. We added versatile elements to reflect a brand that serves many purposes.
In 2016, City Butcher expanded to a downtown location called CB Social House. For this expansion’s brand identity, we focused on conveying a the higher-end dining experience. It’s become one of Springfield’s hottest culinary locations. CB Social House is conjoined with the City Butcher Downtown Market, a full service butcher.
Date: 2014
Client: City Butcher
Scope: Branding, Print, Packaging
Crative | Umbrella Brand
This out-of-the-box entrepreneur client needed an umbrella brand that would tie together his product lines: Holiday MooseMugs, MadChef, and MyTrendz knitting kits. We focused on his concept of fun and adventure in a crate that ships to the customer’s door, and landed on the concept of Crative: Creativity in a Crate. Crative kits challenge customers to pick up a new skill and make their own magic. With the slogan in mind “We’ve thought of everything inside the box so you can think outside of it”, we created a brand that is as fun and innovative as the ideas of our client.
Date: 2015 – continuing
Client: Crative
Scope: Branding, Print, Packaging